Backorders

By: Pete Yonkman March 12, 2015 42 2874

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If you have been working in the field talking to customers, taking phone calls from purchasing managers, or struggling to get ahead of all the work orders in your department, the last few months haven’t been easy.

Right now, unfortunately, we are behind on shipment of products to our customers. This can and does happen around this time of year (but not usually to this extent). The holidays, winter weather, illness, and other factors impact our production output each winter. To try to get ahead, we ask for extra work from our production teams to build what we call “winter stock.” It makes sense to plan ahead.

This year, though, there have been some additional obstacles. We’ve been making significant changes to our Quality System. These improvements are important in helping us get ahead of changing regulatory standards, but it takes time to learn these new processes, slowing down our output. This, in addition to the normal winter challenges and some raw materials shortages, is creating longer delays than usual.

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Some of our challenges are more positive: we have landed a few new large contracts that we need to fulfill within a certain timeframe. That’s good news but it adds to the strain on the system. .

In comparison to normal years, we’ve had more challenges to work through. The bottom line is that for some products, we do not have that winter stock ready and waiting to ship like we normally do.

Several teams feeling the impact

To try and get back on track, our production teams have been putting in a lot of extra hours. They are working overtime during the week, working Saturdays and Sundays, and some departments have added second shifts. To put that in perspective, our production teams at Cook Inc. locations have put in 53% more overtime in the first 9 weeks of the year compared to last year. Extra time spent working means time away from family and friends, means extra burdens are put on their families.

We have hired extra workers to help build products, and we are advertising to recruit new employees, but it will take time to train them. We usually say that new employees aren’t ready to build products on their own until they’ve been trained for two to four months. So it’s not a quick fix, but the efforts and the dedication of our manufacturing employees will bring us back to on-time delivery of products. We hope to be back to normal inventory levels by late spring or early summer.

Jim Drake, in post-sterilization services, says he knows it will all be worth it in the long run. “I see good things coming in productivity and efficiency that will help us serve our customers better.” His team has been working seven days a week. He looks forward to getting his life back. “My golf clubs are probably buried somewhere in my garage. I’ll have to dig them out.”

Every day, our sales representatives out in the field are facing customer questions about product delivery delays. That puts our reps in a tough spot, and they are working with each other to share stock and recommend alternative products to customers–even if that means recommending a competitor’s product.

Critical Care rep Giovanna Aviles admits that in the past, her SBU has not experienced many backorders, so this is all new to her. She has helped her customers adjust to the situation by over-communicating. “I call them weekly and talk through their orders, offer substitutions that are also on their contract,” she says. “I also apologize and empathize. Our customers just want to be heard.” It can also help to have a manager call if the customer is particularly upset. Having a manager take the time to reach out to them makes them feel like they matter.

For Interventional Radiology rep Carla DelVecchio, the product delays have been more challenging. “We had a drainage backorder last year that was really tough. And now this year, out of every product line we sell, there’s at least one product on backorder.” She says, though, “Every company goes through a setback at some point. This is our setback.” Like Giovanna in CC, Carla says apologies to customers can go a long way. She also explains that an increase in sales of some products have put us in a bind, not having enough stock to cover the increase. “We can either sit and complain about it or just do our job,” she says.

The teams answering the phones in Customer Service and Sales Ops are also getting hit with a lot of calls and questions from customers and from our sales reps. We are working on getting better information to them so that they aren’t put on the spot.

Thank you

I have heard from so many of you about the challenges you are facing because of the delivery delays. It has affected many more people and teams than we have time to highlight in this blog post. I just want to personally say thank you to everyone who is working so hard to get us out of a tough spot. I see all the extra work and sacrifice, and I know it is hard.

As we continue to work with the FDA and they continue to ask us to improve our systems, we are going to have even more challenges ahead. We will have times of backorders, periods where we are all out of our comfort zone working on projects we never anticipated, and times when we think we just couldn’t do any more. But we will get better and we will continue to build great products. We will because we have watched those who come before us overcome the obstacles that were put before them over the last 52 years. And we will because it’s the right thing to do for Cook and for the patients who need our products every day.

Thank you for being willing to do the hard work. It is appreciated.

If you have a story to tell or someone to thank, leave a comment below. We will make sure the right person sees it.

42 Comments
  1. At the end of the day our customers keep coming back to us for our excellent service, so thank you production team and customer service for all your hard work. We TMs in the field appreciate it (even if we don’t always tell you!)

  2. Many thanks for this article to clarify the back order situation.
    We are not the only company with backorders so I understand and I empathize with all the people at Cook who worked hardly the last few months to help us, as sales rep to support and to give alternatives to our customers!!

    Thanks

  3. Sounds good that in addition to the standard obstacles part of the backorder is due to new large contracts. These informations are very useful to be able to respond appropriately to customers.
    Thanks to the production people for their efforts and for the hard work.

  4. Nice update, thank you. My hat is off to the sales ops team and more importantly the line managers, engineers and the production team. Sales reps are held accountable for the high quality products you produce as well as the back orders our customers encounter. I understand the OT is not optimal in a persons life. Please know the reps in the field can not thank you enough for the extra effort. We are the face, but you are the machine! Keep the faith and I look forward to a few years from now when we are standing around saying, “you remember the days back in 2015 we had backorders?” Happy St Pattys day! Thanks for the help.

  5. Part of Cook’s culture is working hard and doing whatever it takes to put the patient first. For those of us in the field, this often means nights away from home and long days traveling. This blog is great because it reminded me that our P48ers go above and beyond too:

    “our production teams at Cook Inc. locations have put in 53% more overtime in the first 9 weeks of the year compared to last year. Extra time spent working means time away from family and friends, means extra burdens are put on their families.”

    53% MORE OVERTIME IS A HUGE NUMBER!!! The folks in Bloomington are missing their kids’ basketball games and ballet recitals to help us catch up. One engineer even cancelled a family trip to Disney to be at work during this time. What a great reminder that we are all in this together!

  6. Many thanks to all the people working overtime and handling customer service issues. Your hard work is definitely appreciated. As a new employee here at Cook, it’s heartening to see everyone working together as a team. I am excited to be a part of it and look forward to seeing where the future will take us!

  7. Thanks Pete! I have talked with several employees who are working overtime and I am encouraged by the way they are stepping-up to meet this challenge. A big THANK YOU to the production teams for their hard work and dedication…

  8. Great to hear about the team spirit in manufacturing to help improve supplies across the world! Many thanks.

  9. Thank you to the Production Team as well as Sales Ops and Field Based Teams! The extra effort, time and customer service is much appreciated!

  10. Thank you all so very much for the sacrifice you are making by putting in extra hours. Its great to be a part of such an amazing team!

  11. A big thanks to Operations and Production for all of the extra efforts! Thanks to the all field-based folks for being the face of Cook and communicating the efforts to our customers!

  12. The production teams throughout Cook have been fantastic during a time when we in engineering have literally asked for tens of thousands of extra devices to be made. On behalf of engineering, we are so grateful to the production teams for both their guidance and their hard work over the past several months. And of course, for their patience with having a bunch of engineers in their space! They have been terrific. Thanks for everything!!

  13. Thanks to all the production teams for your hard work. The demand for our products is a reflection of the quality work done behind the scenes. It’s a challenging time but one we will get through together.

  14. Thanks so much to everyone in manufacturing, quality control, packaging, shipping, customer service, sales and elsewhere for all your efforts in rallying together to best support our customers and their patients! It is sincerely appreciated!

  15. Thanks to those who are contributing to the backorder solutions. While it helps our sales reps do their job and continues to grow Cook’s business, it is even more meaningful to realize that some patient who needs our device will have it there for their case when they need it because of production’s extra efforts. Thanks for “making it happen” and for serving patients.

  16. Our production team is doing an amazing job! I’m very proud of all their long hours and hard work over the past months.

  17. Thank you to our product builders for working so hard to meet the need, to our reps and regional managers in the field for taking the time to keep our customers happy, and to everyone in customer service, sales ops, and product management for supporting our reps with information and encouragement. We will get through this!

  18. While this storm is challenging to weather now, it will make us that much stronger in the future. Thanks to everyone who is rolling up their sleeves in-house and in the field!

  19. Thanks to Pete for sharing the information. Thanks to all our production team members for their hard work…

  20. Thanks for your update Pete. I am sure we will cross this temporary phase and get back to normalcy asap. Thanks to our production and quality team for their hard work dedication!

  21. Thank you to all of the teams who are working so hard to get products to the patients who need them – our manufacturing employees, sales reps, customer service and distribution. I know this is a difficult time, but we appreciate what you do!

  22. Thanks for the update. Hats off to our production and field based employees for their hard work. Keep it up!

  23. Thanks Pete! In a way, backorders are a sign that business is good. In essence, it means “demand for Cook products is greater than current supply.” (I would rather be in this situation than having customers say they don’t want to use our products!)

    Great explanation and I speak for “the field” in thanking you for communicating this to everyone!

    Many thanks to all the folks in manufacturing who are putting in the extra time to help us take care of our patients!

  24. thanks you for sharing and explain us this situation Pete … I’m sure that we are working hard to resolve it and avoid negative impact on international markets/customers/patients..

  25. Thank you for sharing the back order delay situation. Thank you all Woking in the production department and their extra hard work. This is really nice article to understand everyone. Once again thank you for your update.

  26. As a field rep we have been impacted on so many levels with these backorders. Communication is key. Knowing how this has impacted our entire organization makes me appreciate all the sacrifices our production team has made to get our products out to our customers. Great to know we are adding more people to build our products. Thank you for the communication!

  27. Thanks for sharing Pete. It’s very helpful, especially for the countries that are far away from the manufacturers. Now we have more clarity on backorders. It’s also good info that we may explain appropriately to our distributors/dealers. As long as we communicate well and work together, this temporary pain will be gone. Really appreciate all the efforts that Cook people put together.

  28. Nice blog on back orders. Explanations and thank you’s to our employees and customers add that special touch and go a long way. Thank you!

  29. Great communication, it is good to acknowledge the hard work and sacrifice our colleagues are making for the good of the customer. Thank you to everyone involved.

  30. Thank your for the update, Pete and thank you to all of the departments and teams that are working diligently to improve the challenges that we are currently faced with! You see and feel it everywhere you go, but it’s also been fun to see teams pull together and new teams developed to work to just make things better! It’s nice to see this from the different perspectives that are directly impacted by these challenges! Thank you to everyone!

  31. Together, we will get through this challenging time. That’s what families do, they support each other and do whatever it takes to make things better. We are a family here at COOK. Thank you to all the production employees who continue to go above and beyond — know that each of you are very much appreciated and very important to this family we call COOK. I’m looking forward to the follow-up blog that reports all backorders are filled and people get to enjoy their weekends again 🙂

  32. Our reps shine during difficult times. Becoming a resource for their customers and offering solutions goes a long way. I have been very impressed with how my team, as well as the rest of the CC team, has handled this backorder. Thanks for the great article.

  33. Thank you for the blog on Back order. It helps to know that we are all trying to find the adequate solution. Thanks

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